GTR Wheel Hub
A collaborative project commissioned by FANATEC for a licensed Porsche sim racing steering wheel, based on the 2019 GTR concept.
Fresh out of university and finishing my internship in Munich, I was entrusted with an exciting opportunity — contributing to the design of a Porsche-licensed racing simulator steering wheel, developed by Fanatec with BOSCH acting as a consultant. As a young designer, this project challenged me to operate at the intersection of high performance, brand heritage, and technical precision.
Service
Brand Language, Ideation & Synthesis, Visualization, Prototyping, Packaging
Client
Year
Team
Fanatec
Licensed by
Porsche
2023
Matt Olkers ( Brand Design )
Anshuman Pandey ( ID )
| Germany
| India
All trademarks, logos, and copyrighted materials, including those from Porsche, PlayStation, and Fanatec, are the property of their respective owners. All rights reserved. Video and visual assets courtesy of Fanatec®.
Learnings
This project sharpened my ability to navigate complex, multi-client feedback while protecting core design intent through supply chain and engineering constraints. I learned to defend key design decisions without losing sight of project realities, communicate effectively across different brand cultures, and manage high-stakes meetings where priorities often conflicted. It was an early but formative lesson in balancing creativity, technical execution, and diplomacy.
It taught me the importance of clear communication, proactive problem-solving, and adapting quickly within a high-stakes, multi-stakeholder environment.
